When a company renews its Tableau annual maintenance plan, it indicates the company is using Tableau and getting value from it.
Scenario A: Lapsed Annual Maintenance
Metric-X sells Tableau, and we sometimes (very rarely) find that companies don’t renew the annual maintenance for their licenses. When we ask why they did not renew their annual maintenance for Tableau, we typically get these answers:
- We were very excited about using Tableau for data analysis, but other projects became more important
- The person who was championing Tableau left the company (or moved to another role)
- Tableau was harder to learn than we thought
- The data isn’t in a form that makes it easy to analyze in Tableau
- We could not get IT’s help with access to systems that contained the data
- Our management isn’t too interested or supportive
- We continue creating Excel charts and reports …. That’s what our executives are used to
Scenario B: Tableau Spreading Like a Wildfire
In most other companies, one Tableau Desktop license purchase turns into 4 and then 10 within a six month period. Soon a department VP and the CIO are considering Tableau Server. Success stories are heard at the water cooler. Powerful visualizations are published on the intranet.
In such companies (and that’s a vast majority of them), multiple licenses are purchased at different times, so we “co-term” Tableau annual maintenance (we prorate the maintenance fee so that all licenses renew on the same date). We constantly receive inquiries when a user gets stuck. We know these are the companies that will renew their annual Tableau maintenance.
Avoiding Scenario A:
We cannot emphasize enough that migrating from Excel to Tableau for data analysis requires a change in mindset. Most companies use Excel so unconsciously, without any coordinated game plan for managing data or publishing charts. Companies in Scenario A above also assumed that widespread Tableau adoption was also going to be achieved without a game plan. One should expect roadblocks. Stuff happens. A little bit of stewardship and a game plan can create marvelous outcomes.