Definition of “Data Driven”

Being data-driven means that when it comes to making decisions in your business, data is considered along with knowledge, experience and intuition. Relying only on data, as in some baseball stories, is unwise. So is relying only on gut-feel. Data can be misinterpreted in so many ways that it is important to examine it in[…]

Business Intelligence Mashups

In music, a mashup is a song created by combining parts of other songs. The Kid Rock song “All Summer Long” is a mashup of songs by Lynyrd Skynyrd (the vocals in “Sweet Home Alabama”) and Warren Zevon (the music in “Werewolves of London”). Did you know that “mashup” is becoming a common term in[…]